Worldwide -
Beijing - The 2008 Olympics drew an estimated television audience of 4.7 billion over 17 days, setting a new viewing record for an Olympic Games, market research firm Nielsen said on Friday. The estimated audience from August 8-17 surpassed the 3.9 billion viewers for the whole of the Athens games in 2004 and the 3.6 billion who watched the 2000 event in Sydney, the company said in a press release.
USA only -
Through 16 days of coverage, 211 million viewers have watched the Olympics on NBC Universal's broadcast network and cable channels, according to Nielsen Media Research.
http://www.thrfeed.com/2008/08/beijing-games-t.html
( Edit: The myth that the World Cup final attracted a global television audience of more than a billion people has been debunked by an Independent investigation into TV viewing figures that shows that true audiences are between a quarter and a third of that size.
According to Initiative Sports Futures, independent analysts with no ties to Fifa, the figure for the 2006 final was 260 million in the 54 key markets it surveyed, accounting for 90 per cent of the world's TV households.
not as much as the futebol (soccer) FIFA World Cup ill tell you that...hold on heres the one for the olympics....
4 billion
http://sports.yahoo.com/olympics/news?slug=ap-beijing-tvratings&prov=ap&type=lgns
27.2 millions approx.
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